The opt-in means that users give permission to the company to send commercial email and ads to them or to share their information to any other seller that has agreement with the first sellers.For activating opt-in users check a box on web and enter their email addresses.
The opt-out has almost the same meaning as opt-in but the only difference is users have to uncheck the box on a web to hinder being in the firms email list and sending emails or giving others their information.
Criticises complain about this practice because mostly users are not aware about it and may be surprised when receiving email.
Although this practice is not fair and hurt users privacy but marketers like to use it because these techniques are part of traditional marketing strategy which is called permission marketing (meaning turning strangers into customers.)
Net Creation's Post Master Direct is a list broker and has 50 million opt-in names and email addresses ,13 million of them live outside of US.Brokers rent lists to other companies.(www.netcreations.com)
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